20 Oct, 2020

Arabic language

Core Values

Honesty & Integrity – We believe that goodwill and a good reputation is integral to our business. We uphold Honesty, Integrity, Professionalism and a high level of business ethics. We observe prudence and fairness in dealings with our stakeholders.

Customer & Excellence – We are diligent about understanding and fulfilling our customers' needs. We strive to please our customers with excellence in quality and services. We listen to our customers and are willing “go the extra mile" to satisfy them.

Innovation & Change – We are passionate about meaningful innovation. We are a learning organization. We learn from our experiences and global best practices, and we innovate to create leading local solutions leveraging on world-class knowledge. We embrace positive changes brought forth by innovation and aspirations to grow our business.

Leadership & Prudence – We cultivate talent and leadership to create sound business solutions, to best meet our customer needs, and to develop markets, people and shareholder value. We do so, by optimizing use of funds, resources, materials and technologies. We build prudence and cost-effectiveness in our leadership culture and pass on the benefits to our customers.

Community & Prosperity – We believe in mutual prosperity. We aspire to thrive in business while bringing progress and prosperity to our own people and communities where we operate. Our culture, our ideas, our practices, our environmental concern, and our team work lead us to create superior values for people and communities around us.